I covered my first SXSW as Press in 2012, went a few more times after that but stopped because I didn’t want, nor was it necessary for me to go back unless it was to speak. You can’t keep doing the same things with no growth. This is why I don’t allow myself and have lost all interest in going to every event, festival, or doing every interview anymore – If it’s nothing new or not a level higher than what I’m used to or have already done, I don’t want it. Stop doing things just to post a picture on Instagram. Stop doing things because you feel you have to so you’re relevant. Have goals. Strive for growth. Follow your purpose. Speak it into existence until it happens. I feel so blessed and excited to share my 8 years of experience in the music industry on a SXSW panel this year.